How Integration Spotters Get Famous

[Mark Joyner]

.......
.......

UPDATED! You can now submit to the blog directly (http://www.integrationmarketing.com/blog/submit.html). This thread will now close ...

Hey guys, really simple ...

1. Post examples of clever/noteworthy Integration Marketing in this thread. The example may be yours or someone else's.

2. If the example is interesting enough to share with the entire member base, we'll post it on the blog and give you credit for pointing it out (along with some link love to your site).

Please stick to this format:

Title:

(give it a name)

Link:

(give us a URL where we can see it in action or where we can find more details)

The Integration Point:

(was it a traffic stream or a transaction stream? describe it briefly)

The UMV:

(describe it briefly)

Why:

(tell us why you think it's exceptionally interesting - keep it to one short paragraph please)

You:

(your name)

Your Site:

(your URL)

TIPS FOR INCREASING YOUR CHANCES OF GETTING PUBLISHED: Make it simple and really easy to understand. Tell people what they have to do to experience what you found impressive. If I don't get it on the first read, no one else will, so I won't be able to use it.

[candysinc]

Hi Mark,
My Post is below...
==============================================

Title: Article Publisher v6.0 Goes Integration Marketing Happy

Link: http://www.therichjerks.net/demos/article_publisher/

Why: Article Publisher uses it's traffic flow to help the site owner generate income through integration points. In total there are 10 possible integration points which are all controlled from the admin area. This includes 2 at registration, login, support tickets, 2 in members index, subscribe, search (no results), main index + sponsors (shows at top of most pages currently being used for google). All 10 of these integration points are in the flow of traffic and very easy to change. Login admin copy and paste your html in the integration point you want and done. The site also has eBay integration controlled from admin to turn on and off and also has login teaser pages which again are controlled from admin. To see a perfect example you can look at the subscribers thank you page - http://www.therichjerks.net/demos/article_publisher/subscribed_thanks.php - that entire area is controlled from admin (notice form does not work, only for demo purpose).

You: James Stein

Your Site: http://www.therichjerks.net

==============================================
Site is brand new and just opened not but minutes ago. The article publisher is a brand new custom coded from scratch site I just finished today.

Thanks for the opportunity Mark, I hope this is what you are looking for.

James

[Diana_Sabrain]

Title:

The Amazon: An Integration Jungle?

Link:
http://www.amazon.com/Simpleology-Simple-Science-Getting-What/dp/0470095229/ref=pd_bbs_sr_3?ie=UTF8&s=books&qid=1219382126&sr=8-3

Why:

Amazon.com has so many Integration Points (both at the Traffic & Transaction Streams) that it seems like a jungle in there. Given the example: If you were to search for Mark Joyner's Simpleology book, you'd be offered deals like "Better Together" (option to buy the 4HWW by Tim Ferris), Special Offers, Product Promotions, "Customers Who Bought This Item Also Bought"
(option to buy related books like The Irresistable Offer, etc) and many more. And we have just only covered the Traffic Stream! Once at the Transaction Stream, there will be another cross sell: "Customers Who Bought/Shopped for Simpleology" and "Customers Who Bought Items In Your Cart". Let's not even touch on the automated personalized recommendations Amazon gives you when they do email marketing.

You:

Diana Sabrain

Your Site:

http://DianaSabrain.com

------------------------------------
Thanks for the opportunity Mark. On a side note, how do we change username?

[ngcampbell]

Hi Mark,

Here is my offering of integration marketing.


================================================== ======

Title:

Where the Hell is Matt? (2008)

Link:

http://www.youtube.com/watch?v=zlfKdbWwruY

Why:

This is really clever as it is a curious and catchy video of Matt "dancing" in all sorts of places and with various people round the world.

People enjoy watching the video and feel good and at the end it is an ad for chewing gum. It also has a viral component as people enjoy it they forward it to their friends.

You:

Neil Campbell

Your Site:

http://internet-marketing-digest.com/

================================================== =======

[thelazyrockstar]

Title:

London Olympics 2012

Link:
http://news.bbc.co.uk/sport2/hi/olympics/london_2012/default.stm

Why:

The British team responsible for 2012 are using the Integration Point of Beijing to showcase the 2012 games. The athletes are talking about how great it will be in London. The officials are praising China and talking about how how the London games will compare. Plus, there was a lot of time, planning and money invested in making this Britain's most successful games. Success in the medals table creates publicity, gets the British public excited about the future event and, very importantly, attracts investors and sponsors.

Martin Luxton



www.internetmarketingwhoswho.com

[johnmorris]

Title:

Double Reverse Integration

Link:

Buy a CD by Eminem or 50 Cent.

Why:

Because, it's a an genius use of integration marketing. When you buy one of their CD's (integration point), it comes with a "DeskSite" which gives you access to exclusive content (videos, song pre-releases, etc.). Then, when you install the DeskSite, it now becomes a new integration point for selling their CD's. Pretty genius to me.

You:

John Morris

Your Site:

http://www.UntouchablesUnderground.com

[adamg]

Removed by adamg as it's not a good example of integration marketing.

:)

[Mark Joyner]

Hey guys, thanks for all these fantastic examples!

We'll start posting these to the blog soon - and the plan is we'll get some momentum rolling here where the blog becomes *your* blog.

I've updated the guidelines a little bit so we can hit pay dirt with these examples faster.

Neil, you're right - that's a wonderful viral video, but what's the UMV?

Adam, come on man, we need more info than that :-) The blog post needs to point out something specific everyone can learn from (point out one thing that's exceptionally clever). Also, get that site of yours up fast if you want us to give you link love!

MJ

[pkeetch]

Title: Offline to Online Integration Magic

Link: http://www.SpeedyAudio.com

Why:
Ray Edwards (http://www.RayEdwards.com) recently hosted his "Speed Money Seminar" in Vancouver, Canada. Ray provided many examples of integration marketing, but the one I particularly liked was his reference to a product called "Faster Audio".

(This product speeds up regular MP3s so that you can digest information at a faster rate, saving time. Definitely cool.)

On the stage, Ray mentioned this resource to a room full of Internet & Information Marketers (info-junkies, all of us). In doing so, he actually used his own branded affiliate URL --> http://www.SpeedyAudio.com.

Here's the cool part. Not only did Ray promote the product (using his branded & easy-to-remember URL) to a room full of seminar attendees... he was also recording the session at the same time.

So when he goes on to sell the DVDs or the CDs of the seminar, he will then also be in a position to integrate this affiliate promotion even further.

Kudos to Ray for being so darn smart. :)

You: Paul Keetch, host of Millionaire Prep School

Your Site: http://www.MillionairePrepSchool.com

Want to eavesdrop on Millionaires?

In June I interviewed 10 self-made millionaires for 60 (or more) minutes each, grilling the on the secrets to their success. Specifically I wanted to know:


What obstacles did you face before becoming successful?
How did you overcome those obstacles?
Using what you learned, how did you take ACTION to become the success you are today?


Included in the 10 experts I interviewed were...


Mark Victor Hansen - Co-creator of "Chicken Soup for the Soul" with over 144 million books sold
"Million Dollar Mike" Morgan - Million dollar copywriter (Yes, Mark, we talked about Simpleology! :))
Cameron Johnson - Finalist on "Oprah's Big Give" who became a millionaire before he graduated high school

[Mark Joyner]

Hey guys, I'm about to start publishing some of these on the blog ...

I just added a "TIPS ..." section to the instructions. If yours wasn't picked up - nothing personal! Keep trying. As you see what I do with these on the blog you'll get the hang of it :-)

[Mark Joyner]

John Morris, can you give me a link that has a picture of this or upload a picture?

MJ

[Mark Joyner]

Guys, notice that the ones I picked up today were not about "how to make money" launches :-)

No offense to the folks who posted them - I hope you're getting a feel for the flavor of what we want to do with the blog.

Keep Integration Spotting!

[Diana_Sabrain]

Thanks for posting mine up Mark. And that's a way cooler title than mine!

[Mark Joyner]

Hey Diana, thanks ... Yep, go to http://www.integrationmarketing.com/support and they will hook you up with a brand spankin' new username on request.

[Diana_Sabrain]

Hey Diana, thanks ... Yep, go to http://www.integrationmarketing.com/support and they will hook you up with a brand spankin' new username on request.

Thanks Mark for the prompt reply. Have a great week ahead. :)

[tmsilvers]

Titles:

1. Google’s Toolbar pre-installed on the eMachines computer, and
2. Yahoo Partners With Intel On TV Widgets

Link:

1. No link, but it’s on my brand new computer!
2. http://www.webpronews.com/topnews/2008/08/20/yahoo-partners-with-intel-on-tv-widgets

The Integration Point:

The first one is a transaction stream. I recently purchased a computer (this past Saturday) and after I transferred files from the old computer to the new one, I noticed Google kept coming up. “Okay, whatever”, I thought. But when once I got on the Internet and tried to do *anything*, Google's toolbar or bookmark feature kept popping up. And although it was irritating, I had to give them their props for their ingenuity to come pre-installed on all those eMachines!

The second one is traffic stream (and Google’s rival, btw). I don’t know how many of the members are aware that Yahoo! has a webpage where you can view all kinds of widgets and submit your own if you have one. Well, if I understood their article correctly, looks like Yahoo! & Intel have teamed up to create an application called “a Widget Channel” for their TV Widget which is supposed to blend both TV and Internet together so that people can interact with each other on the Internet via their TVs.

My thoughts: With Yahoo taking the Internet straight in to people's TV via set-top boxes, this makes my recent experience with “Google” pre-installed toolbar and bookmark features on my new computer (which constantly popped up every time I try to do anything on the Internet) pale in comparison!

I hope Yahoo! & Intel give new set-top box owners the “option” of having the "Yahoo! Widget engine" pre-installed. (But even if they don’t, this, too, is an ingenious Yahoo! move.)


The UMV:

With both Google and Yahoo!, their brand are cemented in the minds of people who are online without typing in their (Google's/Yahoo!'s) URLs. In both cases, both they will come up automatically – even if it’s only in the users’ minds -- cementing their brands.

Why:

As with any marketing campaign, a company (even a one-person company) has to be proactive in their marketing efforts. In both Google and Yahoo! cases, their marketing brands will just “appear” without either company's marketing or sales staff having to “remind” their customers or potential customer of their brands.

Tisha M. Silvers
www.homeschool-wealth.com (http://www.homeschool-wealth.com)

[akanett]

Integration Point: Traffic streams integration point

Links:
http://www.wizzit.co.za/
http://www.safaricom.co.ke/index.php?id=228
http://www.selfbankmobile.com/akanett/

UMV: There are three UMVs or Units of Marketing Value in this integration deal. The first one is Self Banking, the second one is Mobile Money and the third is M-Commerce. In 2005, Africa had 135 million mobile subscribers. It is estimated that mobile subscribers in Africa will hit 400 million by 2010. Majority of these subscribers do not have access to banks but they have banking needs and a way to send and receive money. It is estimated that $93 billion in remitances are sent to Africa each year.

Wizzit Bank, a subsidiary of The South African Bank of Athens Limited and Safaricom's M-Pesa based in Kenya have tapped into Africa's Mobile Subscriber Traffic Stream, most of whom to do have a bank account, providing them mobile banking and Mcommerce through their cells.

In North America, SelfBank Mobile Financial, a Canadian entity, has set up a platform to exploit the Traffic stream of mobile device users to provide self banking and mcommerce for anyone with a mobile device anywhere in the world and are in pre launch right now.

Why: I think this is exceptionally interesting because it holds enormous pontential for the emerging MCommerce as it brings banking to the reach of the neglected masses of the world's poor. It also opens up banking for average small operator. The average mom and pop business entity, serving as a middleman for the Mobile Network Operators (MNOs), can now provide the same kind of services that banks traditioanlly provide.

Name: Austin Akalanze

SelfBank Mobile Money: (http://www.selfbankmobile.com/akanett)

[add2it]

Title: ViralURL Login Page, Login Error & Logout Page Integration...

Link: http://ViralURL.com/login.php & http://ViralURL.com/logout.php

The Integration Point: This is a Traffic Stream as it's seen by free and paid members after they joined and every time they use our system (many use it every other day).

The UMV: On the login page we recommend another of our sites... on the login error page of course RoboForm using our affiliate link and on the logout page we rotate on a daily base through different high converting affiliate links.

Why: It monetizes on otherwise dead Internet real estate and especially the login error page is dead on target... after all they couldn't login because they forgot or mistyped they login details and have an urgent need for a tool like RoboForm. :)

You: Frank Bauer

Your Site: http://ViralURL.com

[webmaster]

This is one of my own - thanks to you, Mark! I took one of the gizmos in your Farewell Package and turned it into a traffic machine..

--------------------------------------------------------------------------------

Title:

Marketing Tipster

Link:

http://www.marketing-tipster.com/

The Integration Point:

Any website / web page which has the free Marketing Tipster widget installed

The UMV:

(1) Signups to my Marketing Update (http://www.marketing-update-newsletter.com) newsletter (a requirement when a webmaster signs up to use Marketing Tipster)

(2) Income from affiliate ads displayed in the Marketing Tipster widget

Why:

Marketing Tipster shows a different marketing tip and advert every day of the year, and gives out a free gift each week. So, apart from benefits to myself, two other groups also benefit:

(1) Visitors to websites showing the widget get (a) free marketing tips and (b) the occasional free gift

(2) The webmasters using the widget get fresh content every day and there is an incentive for visitors to return to the site

I set up Marketing Tipster in November 2003! I paid a student $20 to reprogram a gizmo I got in Mark's "Farewell Package", pre-loaded it with 365 different messages, did a little initial promotion - and haven't touched it since. And I'm still getting signups to my newsletter :)

Me:

Ian Traynor

My Site:

http://www.marketing-update-newsletter.com

----------------------------------

Hope you find this interesting, folks! To experience Marketing Tipster, just have a look at in action on the Tipster signup page (see "Link" above)

[ngcampbell]

Hi Mark

I found another one. I was down in London for an internet marketing conference. I was walking up Kensington High Street when I saw this example. When I came back I looked on the internet to get a link to more information and came up trumps with a good article explaining what the strategy is.

Title:

Eat and Surf, Surf and Eat. Subway link up with EasyInternet Cafes

Link:

http://www.propertyweek.com/story.asp?storyCode=3043186

There are 3 articles and the Subway article is at the bottom of the web page

The Integration Point:

Subway are relaunching in the UK and they are sharing floor space with an established internet cafe brand EasyInternet.

The UMV:

In London rent is very expensive so they can manage this in small units. This is great as the target audience for Subway, 18 to 49 year olds, match perfectly with the EasyInternet customers. EasyInternet customers also like to eat too. This is what I would call a double dip where both companies win.

Why:

It keeps costs down and it makes the launching of Subway much stronger as they are matching up with an established brand. On the other hand Internet cafes are loosing business as more people own computers. This gives customers a bigger incentive to go EasyInternet rather than any other cafe with poor coffee and a tasteless sandwich. This will protect their brand and maintain the business as others fail.

You:

Neil Campbell

Your Site:

www.internet-marketing-digest.com