View Full Version : What is UMV
nowfor2
08-09-2008, 11:19 PM
Sorry for my stupid questin but can somebody explain what is UMV? :o
Dynamice
08-11-2008, 08:29 AM
I would say the best way to answer this question is read the book!
It does not take long and explains it all very clearly.
All the best,
Geoff :)
dannybop
08-13-2008, 01:15 AM
A UMV is basically your offer that you want people to integrate into their sites.
J.D. Nunes
JDNunes.com
rail04@yahoo.com
08-13-2008, 05:51 AM
Good explanation dannybop!
add2it
09-07-2008, 12:28 PM
UMV stands for "Unit of Marketing Value"
Mark writes: It's the thing you integrate (into a traffic or transaction stream). It can be an offer (for a sale or a freebie, something that serves as a lead-in), a branding message, a new marketing process, a sale... It must be something that provides a specific marketing benefit to the Integrator - and ideally - also to the owner of the Integration Point.