Example of Integration Marketing

[candysinc]

Hi Everyone,
First let me say "Kudos to you Mark, one of the best ebooks I have read in a long time that does not contain a bunch of fluff".

Below is another example of integration marketing for those that just still can not grasp this concept. As Mark stated, it really is a simple thing.

Go here and see this video/commercial
http://www.soles4souls.org/news/2008/07-31/elm-shoes-launches-shoe-drive-and-creates-soles4souls-commercial

This gives you a perfect real world example. Now the promotion is limited but it is still the same concept.

There is something missing in that video though and to help this discussion along I would like to see who can correctly answer what is missing.

Sorry Mark, you are not allowed to answer because I know you already know what is missing in that video. :)

So post your answers below..

James

P.S. While you are on that site maybe you could spare $20 or so to buy a paid of shoes for those that need shoes.

[vyking]

Hi James

I took a look at the page and video and think I might have the answer.

I noticed there is no mention of a website in the video. I would think they should make it as easy as possible to find the offer

Dwain

[candysinc]

Hi Dwain,
Thanks for the reply and yes your answer would be correct.

This company actually paid for a commercial (the video is the commercial that ran on TV), so they invested $1,000's and did not add one simple little thing a domain name. It amazes me how some can spend so much money and not even think to do one simple little thing.

Now what they did was for charity so they may not wanted to make some think it was all about them and that could be why the domian name was not added in the commercial. Did it cost them sales by not adding a url in the commercial ? well some people could argue both points of yes and no.

I just found it to be interesting that someone would spend that kind of money and not add a domain name. What they did was a classic marketing integration as you had to go to their store to drop off used shoes in order to get a discount on new shoes. While they have you in the store ofcourse is where they would attempt to make the sales to you.

James

[add2it]

Even on YouTube themselves they didn't add a URL to the video description. :(

That another big no-no.

Regarding a missing URL in a YouTube video... this can now be easily fixed in existing YouTube videos using the YouTube Annotations feature.