Integration Marketing - Weightwatchers & McDonalds

[ngcampbell]

Bizarre But True...

Weight Watchers has now officially endorsed Chicken McNuggets as a "healthy meal" in New Zealand, where McDonald's restaurants will begin carrying the Weight Watchers logo on several menu items. This bizarre and inexplicable decision has now made Weight Watchers the laughing stock of the health world where nutrition and weight loss experts normally don't use "McDonald's fast food" and "weight loss" in the same sentence.

As The Guardian reports, "As part of the deal, which the company says is the first of its kind in the world, McDonald's will use the Weight Watchers logo on its menu boards and Weight Watchers will promote McDonald's to dieters."

[jaxiwest]

Hi Neil

Wow - that is pretty wild!

That might not go too far as what they are really doing (as you know) are the following (point #2 actually being more important than point #1)

1. False advertising
This could come back to bite them in a lawsuit if someone's health goes sour b/c they start eating at McD's all the time b/c weight watchers logo is on it (WW stands behind it)

2. Insulting the customer's intelligence.
Today's customer is a lot smarter and more knowledgeable. I highly doubt anyone will believe that - and the select few that do, it's at their own ignorance that they won't loose the weight they think they will if they eat this. McD's and Weight Watchers (Old School Companies) need to understand their consumer better and realize these quick fix marketing tactics don't work anymore.

This was a great laugh. Thank you.

I like the idea behind your business!

Jaxi West
"Your Silent & Strategic Partner in All Your Endeavors"
http://jaxiwest.com