pkeetch
02-17-2009, 02:55 AM
At my local Starbucks today I saw a great example of integration marketing at this VERY popular traffic stream. It includes iTunes and struggling musicians and when I got home to complete the integration, I was in for more integration surprises.
I wrote a blog post with photos of the integration points here:
http://www.makemymarketingwork.com/blog/starbucks-itunes-musicians-an-example-of-integrated-marketing/
Love to hear your comments - are they doing this at a Starbucks near you?
Paul
I wrote a blog post with photos of the integration points here:
http://www.makemymarketingwork.com/blog/starbucks-itunes-musicians-an-example-of-integrated-marketing/
Love to hear your comments - are they doing this at a Starbucks near you?
Paul