adamg
11-28-2008, 01:13 PM
I just experienced a seamless order process incorporating a fine yet simple example of integration marketing.
My first time at jetstar.com so I expect that I could be there for around 15 minutes or so.
Type in the url and nicely redirected to the AU site. Page loaded quickly with simple search box.
Entered my date the 4th Dec Sydney to Gold Coast. Cool, morning is available and it's the cheapest. 8:30am for $79, that's me.
I select the flight, 'continue' now I'm completing a simple form with cc details, 'continue' and bam done. It was the quickest purchase ever in less then 3 minutes.
But my visit time did increase....
On the thank you page above the fold was a table with a bunch of small banners see image here.
http://hyperjet.tv/stuff/jstar_thankyou.gif
This did grab my attention and did make me look at some of the sites which I bookmarked.
My first time at jetstar.com so I expect that I could be there for around 15 minutes or so.
Type in the url and nicely redirected to the AU site. Page loaded quickly with simple search box.
Entered my date the 4th Dec Sydney to Gold Coast. Cool, morning is available and it's the cheapest. 8:30am for $79, that's me.
I select the flight, 'continue' now I'm completing a simple form with cc details, 'continue' and bam done. It was the quickest purchase ever in less then 3 minutes.
But my visit time did increase....
On the thank you page above the fold was a table with a bunch of small banners see image here.
http://hyperjet.tv/stuff/jstar_thankyou.gif
This did grab my attention and did make me look at some of the sites which I bookmarked.